A rendering reveals a 2nd Applebee’s/IHOP opening in Dubai this year. / Courtesy of Dine Models
Pancakes with a aspect of wings, any one?
It is now a possibility for diners in Dubai, the place a Dine Models franchisee this month opened a restaurant that has both Applebee’s and IHOP.
“We noticed this as a phenomenal chance to deliver two of the world’s favourite restaurant brand names with each other as a single dual-brand name place,” reported Mohamed Makwai, CEO of franchisee Eagles Landing Intercontinental Restaurants, in a statement.
The restaurant opened Jan. 21 in Dubai’s Pageant City Shopping mall and is the initial of five slated for the Middle East. Eagles Landing will open up a different dual-branded restaurant in Dubai afterwards this yr. A further operator, Kout Foods Team, has a offer to integrate IHOP into present Applebee’s shops in Kuwait.
Dine has had success with a shared-kitchen area, dual-branded restaurant in Canada as properly as in ghost kitchens in the United Arab Emirates, reported Scott Gladstone, Dine’s president, international and company advancement.
“We consider dual-model operations will capitalize on each brand’s unique energy and dayparts, resulting in sturdy margins and return on expense,” he mentioned in a statement.
There is at minimum one particular twin-branded Applebee’s/IHOP in the U.S., in Detroit’s Millender Centre transit station. It opened in 2017.
The company did not answer to a question about no matter if franchisees may well open much more this sort of places in the U.S., where Applebee’s and IHOP have a lot more than 3,000 dining places combined. But it could make perception for the models, which aim on distinctive dayparts and cuisines.
They’ve been alongside one another given that 2007, when IHOP acquired Applebee’s and shaped what is these days known as Dine Brand names. Dine additional a third brand, Fuzzy’s Taco Store, late past year.
Co-branding was widespread in the early 2000s, but operational and marketing and advertising worries led to closures. The technique has designed a comeback in recent years, with brands these types of as Famous Dave’s dad or mum BBQ Holdings and Auntie Anne’s proprietor Emphasis Manufacturers experimenting with the concept. Ghost kitchens and digital brands, in the meantime, have opened up new possibilities for housing numerous eating places under a single roof.
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